Data Driven Selling in K12 – Quick Start Guide
It is easy for a sales force to fall into a comfort zone. Data-driven decision making techniques can help insure that Reps are reaching beyond their current contacts. In many companies there is a great...
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An Education Consultant Speaks – School Sales & Marketing 101 Part 1
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning...
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An Education Consultant Speaks – School Sales & Marketing 101 Part 2
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using...
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Education Technology Tipping Point #243
When educators choose new classroom materials their first challenge is to sift through dozens of options and narrow the search down to four to five options. In other words before they say “yes” to one...
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Market Crash or Market Stall?
Is the instructional materials market in the tank? I’ve spoken with people at a dozen companies who are all seeing the same thing – since November 1st a moderately down market has dropped like a stone....
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